Miniso India x Harry Potter: A Magical collaboration

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Miniso, a well-known Japanese lifestyle and variety store, is present in India and sells a variety of reasonably priced goods, including stationery, accessories, home goods, and cosmetics. For limited edition collections, they frequently work with different international companies; one such partnership is with Harry Potter.

Overview of Miniso India:

Chinese retail company Miniso has established a strong presence in India because of its extensive selection of reasonably priced, fashionable, and high-quality goods. Miniso was founded in 2013 and rapidly grew abroad before entering the Indian market in 2017. The brand focuses on leisure things, such as stationery, toys, accessories, cosmetics and personal care products, and home goods.

The core of Miniso’s business strategy is to offer fashionable goods at affordable costs, frequently emphasizing simple yet useful designs. The stores, which are usually found in malls and busy shopping districts, have become well-liked by Indian customers due to their extensive product selection and competitive pricing. In order to make customers’ shopping experiences interesting and unique, the company’s marketing strategy in India frequently incorporates product variety and regular new arrivals.

Harry Potter: A Global Phenomenon of Magic and Adventure

One of the most popular and profitable phenomena ever is the “Harry Potter” books which was written by British novelist J.K.Rowling. The first of seven fantasy books in the series, starting with ” Harry Potter and the Philosopher’s Stone” (also known as Harry Potter and the Sorcerer’s stone) which was first published on 1997. Harry Potter, a young boy who finds out he is a wizard on his eleventh birthday, is the subject of the books. Throughout the book, Harry faces the evil forces endangering the wizarding world, particularly the evil wizard Lord Voldemort, discovers his past, and goes on magical adventures at the Hogwarts School of Witchcraft and Wizardry.

The books:

Rich-world building, likable characters, and complex plotlines are the reasons why the Harry Potter books are so popular. They appeal to readers of all ages by fusing themes of mystery, fantasy, and coming-of-age. The following titles are part of the series:

• Harry Potter and the Philosopher’s stone (1997)
• Harry Potter and the Chamber of Secrets (1998)
• Harry Potter and the Prisoner of Azkaban (1999)
• Harry Potter and the Goblet of Fire (2000)
• Harry Potter and the Order of Phoenix (2003)
• Harry Potter and the Half-Blood Prince (2005)
• Harry Potter and the Deadly Hallows (2007)

Every book follows Harry’s development from an orphan to a brave adolescent and finally, to his final conflict with Voldemort.

The movies:

Warner Bros. turned the Harry Potter books into an eight-part movie series, with the last book being divided into two films. With a cast that include Daniel Radcliffe as Harry Potter, Rupert Grint as Ron Weasley and Emma Watson as Hermione Granger, the films, which began with Harry Potter and the Sorcerer’s stone in 2001, brought the magical world to life on the big screen. The movie series was a huge commercial success, making over $7 billion worldwide when Harry Potter and the Deadly Hallows – Part 2 came out in 2011.

Video games and interactive experiences:

Fans can explore Hogwarts and the larger magical world in a number of ways through the Harry Potter universe’s video game extensions:

Harry Potter Video Games: Numerous video games that are based on the books and movies have been made available on different platforms over the years. Through these games, players can perform spells, solve puzzles, go on magical adventures, and attend Hogwarts classes. Fans have had the opportunity to interact with the magical world in new ways thanks to games like Harry Potter and the Philosopher’s stone (2001), Harry Potter: Wizard Unite (a location-based AR game) and highly regarded Hogwarts Legacy (2023).

Theme Parks and Attractions:

The Harry Potter universe is brought to life in theme parks in addition to novels, films, and video games. Fans can enter the magical world at Universal Studios ‘ The Wizarding World of Harry Potter in orlando, Hollywood, and Japan, which is well-known attractions including Hogwarts Castle, Diagon Alley, and Hagrid’s Magical Creatures Motorbike Adventure. Among Other things, visitors can taste Butterbeer, shop for wizarding items, and ride enchanted attractions.

The Expanded Universe – Fantastic Beast and more:

The original series is not the end of the Harry Potter universe. The early 20th-century Fantastic Beasts movies delve into the history of the wizarding world, the ascent of evil wizard such as Gellert Grindelwald, and the genesis of the magical beings seen in the Harry Potter books. Despite receiving mixed reviews, the Fantastic Beasts films have contributed additional layers to the narrative.

A new plot is also presented by the 2016 stage play The Cursed Child, which centers on Harry potter’s adult life and his son Albus Potter. The play is regarded as a part of the “official” Harry Potter canon and has been performed in many venues.

Merchandise and Fandom:

In addition to a sizable fan base, the Harry potter property has produced a vast array of memorabilia, apparel, books, and other items. Through fan writing, events, and online forums, fans referred to as “Potterheads”, continue to commemorate the series. Additionally, the fandom encourages Harry Potter-themed activities like trivia evenings, quizzes, and fan art exhibitions.

Miniso India and Harry Potter

Miniso India has launched its Harry Potter collections in India as well on 19th October 2024. Typical themed items in Miniso’s Harry Potter collection include:

• Stationery ( notepads, pens, pencils, etc.)
• Accessories (Bgs, wallets, keychains, etc.)
• Home products (blankets, mugs, and plush toys, etc.)

With recognizable logos, images, and symbols from the series, such as the Hogwarts crest, House emblems and more , these products are made with Harry Potter enthusiasts in mind.

If you’re a Harry Potter and Miniso fan in India, you may be able to find some of these special things on their official website or in their stores, depending on what’s available.